Carolina trejos

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    Leader | Strategist | Sales Executive

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    trejoscarolina@yahoo.com
    (609) 284-5421

    Sales Manager

    Recruited to lead the Broker Retail Team of 300+ Sales Representatives to drive retail execution ($4 Billion Retail).  Developed and executed sales plans with P&L accountability for Albertsons, Safeway, and various regional grocery accounts ($25MM) to improve the company's market position and achieve financial goals.

    Retail Operations Manager and Retail execution Manager

    Promoted to lead and grow WALMART sales of a $20MM direct business in the North East market with retail sales revenues of $500MM.  Recruited to lead Retail Broker team to drive retail execution and managed an In-Store Execution Budget of $3MM.

    Division Sales Manager

    Recruited to lead a Broker team (11 Account Managers) in the West USA, Latin American and Caribbean to deliver sales objectives for Regional Grocery Retailers & Wholesalers, Military, Dollar General and Latin American markets representing $10MM.

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    Trade Marketing Manager

    Recruited to lead the Trade Marketing planning process, developed trade fund management strategies, executed co-marketing programs, led multiple agencies, and managed a $5MM shopper marketing budget.

    Promotion Integration Manager, Sales Executive

    Promoted to lead the development of fact based, actionable, insightful, sales tools.

    Promoted to manage C-Store business and develop business plans to achieve sales objectives ($20MM).  Managed a team of 10 sales professionals to achieve account penetration and sales objectives ($24MM).

    Senior Trade Marketing Manager

    Recruited to lead the Trade Marketing Team for the Home Care, Women’s Health and Sexual Health Business Units ($800MM). Responsibilities included the development of trade strategies, customer specific skus, and forecasting

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